Gender, communication and development
Johannessen, Jill / 1998

The aim of this paper is to give a presentation of my Ph.D. project, including the fieldwork material from my stay in Tanzania 1997/98. The focus in my study is on media content as gender discourse and on use and reception of gendered media texts. By the means of case studies including the involvement of women/gender NGOs; personal interviews among women and men; and group discussions based on media texts this project aims to explore the images of women and cultural space in the process of mass communication. At stake are whose interests are benefiting from a particular socio-cultural construction of gender, and how is this restricting and channeling the development of society.